Meet Us
Our mission is simple:
help good people do great things by bridging bold vision with pragmatic action that gets results.
Our Story
“Technology alone can't change the world. It's when we intentionally collaborate and humanize innovation through stories that truly resonates.”
The Good Human Group was founded by Jennifer Ybarra on a simple belief: the most powerful innovation starts—and succeeds—with a human touch.
With a track record leading strategy at Meta, Nike, Yahoo, LeapFrog, and mission-driven startups and nonprofits, Jennifer saw a pattern: when technology, purpose, and human storytelling align, real change happens.
She’s scaled global teams, built movements that reach millions, and crafted narratives that don’t just inform—they inspire action.
At The Good
Human Group, we:
Understand People:
Build relatable, people-first solutions rooted in human behavior.
Bridge the
Gap:
Marry big-picture thinking with meticulous execution.
Our
Core Values
Our strategy is rooted in design-thinking & real human insights and behavior – their needs, stories, perspectives and aspirations.
We embrace change and push into the stretch zone. Creative, future-focused thinking grounded in reality.
Change doesn’t happen in silos. We value genuine partnership—to help build the momentum of “yes” for everyone involved.
Results matter, and so do the means of getting there. We are purpose-driven and data-informed, always aligning our clients’ values and business goals.
Why
Good Human?
Because every great outcome starts with one. From empathetic leaders to engaged customers, we believe the best work happens when empathy, equity, and execution go hand in hand. We're here to support good humans (like you) doing great things, with clarity, care, and a little spark.
