Purpose-Driven

Innovation.

Human-Centered

Strategy.

Based in California

About The Good Human Group

We help tech leaders, small businesses, and social good visionaries turn big ideas into lasting impact and meaningful results.

Did You Know?

From FAANG to Fortune 500s to scrappy startups and nonprofits, we help teams do good—and do business—better.

$3B+

$3B+ raised for causes globally

45+

45+ countries impacted

15+

15+ years of experience

Our

Services

Strategy & Innovation

Clarity, vision, and roadmaps to fuel meaningful growth.

Brand & Storytelling

Narratives that gain buy-in and campaigns that build resonance, and results.

Impact & Growth

Initiatives designed to scale measurable, positive outcomes, authentically.

Product Launch & Lifecycle

End-to-end guidance for mission-driven tools—from early-stage development to go-to-market success.

We deliver tailored strategy, amplified positioning, and deeper engagement—all laser-focused on people-first outcomes.

Trusted by companies around the world

Don't Just Take Our Word For It

Client

Testimonials

"An amazing asset for our team. Strong product marketing, content marketing, and direct response for both large & small teams who needed to leverage branding, positioning, messaging, and website development for go-to-market success."

Kim Caldbeck, CMO @ Podium Education | Former CMO, Coursera

"Jennifer’s deep expertise in developing comprehensive marketing strategies that align with business goals, and her ability to see the big picture, were major contributors to the significant growth of our Social Good business unit at Facebook. During her tenure, our unit’s annual revenue skyrocketed from $25M to Billions."

Dion Baez, VP SoundCloud| Ex-YouTube | Ex-Meta